Delhivery and the Good Glamm Group collaboratively identified improvement areas in both networks to implement tailored supply chain solutions
The Good Glamm Group, South Asia’s content-to commerce conglomerate, has further extended its partnership with Delhivery, India’s fully integrated logistics provider, to implement end-to-end supply chain solutions and increase its customer satisfaction, as per the regulatory filing.
As their long-term supply chain partner, Delhivery has tailored its services to meet the brand’s rapid growth and changing logistics needs. Beginning with express parcel services, the Good Glamm Group has expanded to include warehousing and transportation across part-truckload freight, full-truckload freight, and last-mile customer deliveries.
Delhivery and the Good Glamm Group collaboratively identified improvement areas in both networks to implement tailored supply chain solutions, which improved the order-to-delivery time by 24 hours across more than 500 cities in India, as per the statement.
In order to accelerate sales from Tier 1 and 2 cities, the D2C brand used Delhivey’s pan-India network to reach Tier 3 and 4 markets, where Delhivery has a strong presence. The two companies have also accelerated their technological collaboration.
According to the company, Delhivery recently launched a consumer communication application that allows Good Glamm Group customers to engage in real-time with the brand and Delhivery’s on-the-ground operations teams to improve delivery success.
Sukhleen Aneja, CEO of Good Brands Co, The Good Glamm Group, commented on the collaboration, saying,”Since our inception, the Good Glamm Group has maintained a long-standing relationship with Delhivery. Our collaboration helps us reach consumers nationwide and emphasises the convenience, promptness, and quick turnaround we provide. We have been able to grow our customer base in India given Delhivery end-to-end logistics capabilities and their large pan-India reach.”
“We have collaborated with Good Glamm Group since 2017 and are delighted to be part of their success story. Delhivery’s services backed by technology, data, and infrastructure capabilities have driven higher efficiency, speed, and extended reach for them and their customers at every stage of their growth journey,” Ajith Pai, Chief Operating Officer, Delhivery, commented on the partnership.
The Good Glamm Group International team is based in Dubai and is led by Asad Raza Khan. It serves as the Group’s international distribution and sales platform for the Group’s beauty and personal care brands.
Delhivery is India’s largest provider of fully integrated logistics services. The company offers a full suite of logistics services, including express parcel transportation, PTL freight, TL freight, cross-border, supply chain, and technology services, through its nationwide network of over 18,400 pin codes.
