G-SHOCK India, the watches, on Thursday, unveiled the association with cricketer Shubman Gill as its brand ambassador.
“We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up.” said Hideki Imai, Managing Director, Casio India.
The collaboration with Shubman Gill lays a firm foundation to deepen G-SHOCK’s connection with the Gen Z & Millennial audience in India. Globally positioned as a lifestyle-centric watch brand, G-SHOCK is profoundly intertwined with youth subcultures, embodying the spirit of adventure and resilience.
The unveiling of this partnership features Shubman Gill, donning two iconic G-SHOCK all-black models – GA-2100-1A1DR and DW-5600BB-1DR.
With Shubman Gill as its driving force, G-SHOCK India is geared up to embark on an exciting new chapter, deepening its connection with the Gen Z and Millennials constant pursuit of innovation, style, and unmatched durability.
Talking about the association, Shubman Gill said, “It is an honour to be associated with G-SHOCK, a brand that has set the benchmark for durability and innovation in the world of timekeeping. For a cricketer, time is of utmost value. A well-timed shot can win the game for the team. The focus and resilience that I strive to maintain while at play, resonate with the vision of G-SHOCK, as they cater to the dynamic style range of an ever-flourishing youth consumer base. I hope that this exciting inning with G-SHOCK turns into an unbeatable knock of innovation and excellence, with consumers at the winning end.”
