French Crown, a D2C fast-fashion menswear brand is eyeing for investment of around Rs 10 million to expand its offline footprint in the market.
In an exclusive conversation with BW Retail World, Ilesh Ghevariya, Founder of French Crown revealed that with looking for investment the brand is also working towards expanding its category to traditional garments for men and expecting a revenue of Rs 20 crore from this particular segment for this financial year.
“Last year, we started this segment of the wedding collection though we started very late in February we still got a really good response. So, this year, we are starting early next month only and this year, we will sell kurta pyjamas, Sherwani, jodhpuris and more,” he said.
After successfully establishing a strong online presence, the company is now expanding its reach by collaborating with major marketplaces like Amazon, Flipkart, Myntra. and more. French Crown is expecting the contribution from its website as well as other marketplaces to be 50-50 to the sales.
When asked about the difference between consumer behavior, the founder said, “In other countries, their average order value is higher because their disposable income is higher.”
“The second thing, the international consumer are really impressed with is our customisation service because customisation is not available to them very readily. However, in India, there are still some regions that offer customisation options. So, Indian customers may not value it as much since they have more access to such services,” he added
Looking ahead, the company is aiming to achieve Rs 110 crore revenue with a 60-70 per cent year-on-year (YoY) growth rate this financial year.