Ferns N Petals (FNP) announced the impressive results achieved during its recent Rakhi Campaign it has shared that the brand has sold over 5 Lakh Rakhis Sold.
With the majority of Rakhi gifts finding their way to Delhi NCR, Noida and Gurgaon. Dehradun, Bangalore, Pune, Amritsar, Ludhiana and Lucknow followed closely, showcasing the brand’s ability to unite families across the nation. This year Tier 2 and 3 cities and towns recorded 20 per cent of the total sales.
The sweets & dry fruits generate more than 25 per cent of the business and still remain sought after categories.
Over 10 lakh Pieces of Chocolates Sold which contributed more than 20 per cent of Rakhi gifts.
This year FNP has launched its own range of gourmet chocolates and premium mithais like Saffron Kaju Katli, Desi Ghee Laddoos Premium Dry-fruits like Jumbo Cashews, California Almonds etc contributed almost 30 per cent of their respective categories
According to the brand it reported 100 per cent rise in digital gifting like celebrity video messages, musicians-on-call have gained immense popularity as a choice for Raksha Bandhan. Geographic flexibility, instant delivery and the satisfaction of receiving personalized messages from your favourite celebrities are a few of the compelling reasons which contributed to the rapid growth of this category
Over 15,000 gift hampers conveyed sentiments of affection and appreciation. With a growing emphasis on self-care and wellness, people are more conscious of their health and well-being, making spa and wellness products an attractive gift choice. This year the category has experienced a 120 per cent growth making it one of the most sought after gifting item this season.
This Rakhi season, the company welcome back 50 per cent repeat customers.
Udyat Gutgutia, Director Category FNP said “At FNP, our mission has always been to celebrate and strengthen relationships through meaningful gifting. The success of our Rakhi campaign underscores the value our customers place in us. We are dedicated to raising the bar and continuing to provide memorable gifting experiences that resonate with our clientele.”