Duplicate Products And Their Impact: Why Customers Must Look For Authenticity
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Duplicate Products And Their Impact: Why Customers Must Look For Authenticity

A consumer can choose from a plethora of products in this age of consumerism. With e-commerce emerging as a strong option for shopping, prices offered by brands are competitive as well.

Attracting a buyer is the key challenge and pricing is one of the weapons adopted to fight the competitive war. One might plan to buy a TV set, a fridge, or even buy a new sofa set to redo the home-décor.

So the consumer is likely to scan an entire array of offerings available in the marketplace, including e-commerce platforms, before deciding on the brand to buy. Understandably, besides the product specifications, the criterion that considerably influences one’s choice is the product price.

There is a possibility that while selecting an item of one’s choice, it is found that the item costs significantly less. While it looks good, it is exciting too since the price more than suits one’s pocket, and a decision is made to go ahead with the purchase.

But hold back for a while. Are you sure you are buying genuine stuff? Are you quite certain that the product isn’t fake, a replica of more expensive goods offered by reputed manufacturers? Have you wondered why the stuff costs so much less? Some manufacturers are notorious for branding their items with the name of a leading manufacturer to fool customers. It’s been happening with any and every product in the market. Think of the havoc wreaked by fake Covid-19 medicines and vaccines in the recent past, one would not be paying unless one is convinced that the product is genuine.

Fake products are quietly making their way onto the shelves of showrooms. The problem is especially pronounced where brands are sold from third-party outlets and not from a company’s exclusive showroom or website. This has been observed as a worldwide phenomenon, and India is no exception. The difference between a genuine and a fake product is so subtle that it is hard to make out. A customer’s responsibility is to choose stores and e-commerce platforms and sellers that are authorised by a genuine brand to ensure buying authentic products.

The fact is that a product that does not meet the quality standards will be considered a duplicate or fake. Take a piece of furniture, for instance. Everything looks right about it and, going by the price, it would be a great buy. But the raw materials that have gone into the finished product may not be of the desired standard. The polish and the paint or the fabric of the cushion material may not match the quality of the ingredients used by a reputed company. It would only be a matter of time before the substandard materials begin to show up.

Genuine furniture on the other hand is protected against borers and termites, has antibacterial properties, offers greater longevity, and is waterproof and fire retardant. Any genuine product is dependable as they offer safety, performance, and longevity. It is already well known that the procuring of raw materials, production, and sales by inauthentic manufacturers leads to the evasion of taxes, creating a dent in the Indian economy.

Additionally, the duplicates are not manufactured following the rules and regulations laid down by the Government such as the BIS standards. Hence, starting from the manufacturing process to the substandard product, they affect the environment because of an unsustainable process chain.

The way to tackle this menace is through technology that gives customers the power to identify and discard duplicates. Technology can be used to check the duplicates. The usage of an appropriate technology can be an assurance to the customers that they are investing their hard-earned money in the right product.

Authored by:
Nikita Bansal, Executive Director
Century Ply

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