Deloitte Touche Tohmatsu India LLP and Capillary Technologies on Wednesday announced a strategic alliance to help companies increase customer loyalty, retention and engagement in India.
According to the press note, the strategic alliance leverages Deloitte’s industry expertise and global networks along with Capillary’s AI-powered SaaS platform. Together, they intend to drive digital transformation and data-driven strategies, enabling companies to scale through hyper-personalised programs and interest-based communities.
“With technology and innovation driving India’s growth trajectory, it is imperative for Indian companies to take steps to build technical capabilities and enable long-term relationships with consumers,” said Anand Ramanathan, Partner, Deloitte India.
He added, “We are delighted to announce our alliance with Capillary Technologies and are confident that it will deliver maximum results for our clients, especially in the retail, FMCG, industrial and agri-tech sectors.”
Sameer Garde, CEO of Capillary Technologies stated, “We have been a partner-first organization and are delighted to join forces with Deloitte India to deliver highly advanced loyalty and customer engagement solutions to the market. Together, we aim to leverage our respective strengths and expertise to create a powerful combination of strategy and technology. Our goal is to help businesses unlock the potential of customer loyalty and provide creative value pools that will propel businesses to new heights.”
Pooja Sabarwal, Head of Partnerships at Capillary said, “With a particular focus on the Retail, FMCG, Industrial, and Agri-tech sectors, this alliance will help form connections and drive exponential growth to match our unique ambitions in today’s dynamic world. We will together help organisations solve complex business challenges around customer acquisition and retention through future-proof and disruptive loyalty strategies.”