DEERIKA Hypermart, a one-stop-shopping hub for all your daily household and personal needs, launches its second Hypermarket at the Pacific Premium Outlets, Jasola, Opposite Apollo Hospital, New Delhi.
DEERIKA’s Hypermarket offers a wide variety of categories, including Grocery items, Fashion, Electronics, Luggage, Footwear, Home fashion & much more. The range of products extend from basic to premium, providing consumers with a wide assortment to choose.
The Indian retail industry has emerged as one of the most dynamic and fast-paced industries in the world, owing to the entry of several new players in the market. It accounts for over 10 per cent of the country’s gross domestic product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.
Speaking at the launch, Akash Anand, Managing Director, DEERIKA Retail said, “We began DEERIKA’s operations in 2020 with the goal of meeting the diverse demands of Indian customers by providing a promise of convenience, value and quality, which would ultimately reinforce DEERIKA’s commitment to its clients and the shifting retail market climate in the country. We conducted a survey where we found that 45 per cent of customers complained about joining long queues just to make bill payments at retail stores. To provide a convenient in-store shopping experience, we are the very first player in the market to introduce Smart Cart and Scan and Mobile Pay option through Deerika App. Our success can be gauged by the fact that, since our inception we have witnessed 30 per cent year-on-year business growth. From just 1 Store in 2020, we currently have 5 stores PAN India, 12 stores will go live in next 2 months and will open 25 more stores by 2023, in addition to our ever increasing online presence.”
DEERIKA launched DEERIKA App and the DEERIKA plus membership program for customers in April 2022 with hard-to-resist offers for all new users. Within just 3 months of the launch of Deerika plus+ membership we have observed a drastic upward trend of 40 per cent contribution in business by our members alone.