Mitra, a direct-to-consumer (D2C) and Fast Moving Consumer Goods (FMCG) brand has opened its Alwar Oil Plant.
According to the company, it has imported advanced machinery from Germany, ensuring a no-human-touch manufacturing process. Subsequently, the decision to set up the plant was driven by market demand and the need to introduce new oils, including soya and refined variants.
With a growth of 3200 per cent in five months, this paves the way for the company’s expansion into international markets.
In the upcoming Pre-Series A investment round scheduled for August, Currently backed by investors such as Bestvantage, Soonicorn, and ah! Ventures, the brand is targeting a raise of USD 2 million for which already micro VC’s and family offices have shown great interest.
The founder of Mitra, Abhishek Kaushik, said, “We are delighted to announce the successful launch of Mitra Alwar Oil Plant and the remarkable growth of 3200% in just five months. This milestone reflects our unwavering commitment to excellence and innovation in the edible oil industry. The Alwar plant sets us apart with its modern technology, rigorous quality control, and focus on sustainability.”
He also added, “As far as our pre-series is concerned, we are already backed by top investing platforms like Bestvantage, Ah! Ventures and Soonicorn ventures. We are already in advance discussions with some micro Vc’s and Family offices for our next set of rounds raise along with newer product range and expansions.”
Mitra offers consumers a range of specific benefits and features through its products. Their pure mustard oil is cold-pressed and organic, fortified with vitamins A and D for post-COVID health.