Nikhil Gulati has been named Head of Business Marketing at Clovia, India’s D2C fashion, lingerie, and personal care brand. He has over ten years of experience in senior business and marketing positions.
As part of his new job, Nikhil will be in charge of Clovia’s brand marketing, with the goal of making the brand a household name in India and a category leader.
He will be in charge of all brand, social, and content activities across all media, as well as increasing brand recognition, recall, and consideration.
Nikhil, who is based in Delhi, specialises in brand development, media planning, marketing communications, digital marketing, and data analytics.
Nikhil worked at CARS24 as the head of media strategy and was in charge of new user acquisition before joining Clovia.
He played a key role in the brand’s campaign launch with MS Dhoni, as well as the strategic alliance with the IPL franchise Sunrisers Hyderabad.
Nikhil has also dabbled in business, successfully establishing a 360-degree advertising agency.
He led campaigns for well-known conventional companies in industries such as auto, FMCG, and retail.
Nikhil has an MBA from IBS Hyderabad and a postgraduate diploma in digital marketing and communication from MICA.
Clovia’s founder and CRO, Neha Kant, stated that the business is thrilled to welcome Nikhil to the Clovia team as Head of Brand Marketing.
Clovia hopes to intensify its attempts to communicate with the public through various platforms under Nikhil’s leadership. Nikhil’s business expertise will undoubtedly be a valuable advantage in Clovia’s future endeavours, he stated.
His consumer marketing skills and deep understanding of customer behaviour will be critical in developing our marketing strategy and strengthening our position as the industry leader in the direct-to-consumer sector, he added.
Clovia’s head of brand marketing, Nikhil Gulati, expressed his excitement to begin on this new and particularly difficult adventure with Clovia. What piqued his curiosity the most were the intriguing communications that Clovia had developed over the years.
Gulati’s goal is to help the brand’s mission of normalising dialogues around women’s innerwear, which has been primarily taboo until now.
He aspires to build richer and more engaging experiences that bring these dialogues to the forefront and to continue connecting with consumers in a way that respects Clovia’s vision.