Campus Activewear, an athleisure footwear brand, announced the launch of new technology – “Air Turbo” as part of the Campus Nitroboost range.
With this, Campus becomes the pioneer in bringing this footwear tech through specially designed ranges suited for Indian consumers.
The Campus Air Turbo features an innovative air circulation system built right into the sole. Situated in the heel area, the Compressible Pumping Chamber (CPC) ventilation system, serves as the beating heart of this groundbreaking technology. Each step effortlessly activates the CPC system, creating a continuous pumping action that propels fresh air throughout your shoes.
At the rear of the shoe lies the Inlet/Outlet Port (I/O Port), the gateway for air circulation. This dynamic port grants you control over the airflow as per your requirement. Completing the entire mechanism is the Air Passageway connecting the pumping chamber, the inlet/outlet port, and the inner part of the sole to facilitate the flow of air.
Speaking about the new launch, Prerna Aggarwal, CMO of Campus Activewear said, “Young consumers are always on the move, leading an active lifestyle that requires comfortable footwear. With the moist and humid weather conditions that we experience in India, they may have had challenging situations with shoes that retain moisture and cause pain or produce odour. To solve the issue, we introduced this technology that support their daily active lifestyle and help them achieve their fashion goals. We are excited to bring Campus ‘Air Turbo’ for the Indian consumers and are sure that its thermal management technology will elevate the footwear experience.”
(NewsVoir/ ANI)
