boAt, an audio and wearable brand, has partnered with Reliance Digital, the technology retail chains, to offer consumers a unique retail experience using 3D Hologram Projections to introduce the boAt Smart Ring.
This marketing initiative between boAt and Reliance Digital aims to revolutionize the Indian retail industry by introducing an immersive experience for customers that blends technology and innovation. The 3D Hologram Projection System is being installed across Reliance Digital stores in metro cities across India, a media release said.
“The system is designed to provide an interactive and engaging experience for customers through a high-quality 3D projection system. The technology will enable consumers to visualize the newly launched boAt Smart Ring in a more realistic, detailed, and personalized way,” the release added.
boAt’s latest wearable, the ‘Smart Ring’ is designed to be a comprehensive health and fitness tracker with various advanced features for a complete view of user health status. The smart ring is designed to provide a personalised, immersive experience, enabling users to interact in a more convenient and intuitive way.
“boAt and Reliance Digital have joined forces to create a first-of-its-kind Smart Ring Hologram in select stores, seamlessly blending technology with marketing,” said Aman Gupta, Co-founder and CMO at boAt. “While boAt is known for its innovative audio & wearable, this partnership represents a true milestone, showcasing our commitment to pushing boundaries and offering customers an immersive, futuristic experience.”
Reliance Digital always strives to bring the latest tech to its consumers and the boat ring is one such initiative. The boAt Smart Ring is available at Reliance Digital stores across India. This partnership is set to revolutionize the Indian wearable technology segment and provide consumers with a more engaging and personalized retail experience.