Logistics company Blue Dart on Thursday announced its partnership with innovative location technology what3words.
Under this partnership, retailers can now add a what3words field for customers to use at checkout, which would help Blue Dart couriers make precise deliveries to any 3m x 3m square.
Additionally, customers can also add their what3words address in the address section of the ‘My Blue Dart’ App, Blue Dart website and On the Move (OTM) platform enabling them to specify exactly where they want their deliveries to go, whether that’s a front door, specific apartment complex entrance, or a tucked-away side passage.
In a statement, Ketan Kulkarni, Chief Commercial Officer, Blue Dart said, “The three-word addressing will not only provide a seamless last mile delivery but will also increase delivery efficacy by reaching the precise location (within 3m of space) as specified by the customer. We believe that as the use of what3words grows, it will provide a unique way for us to deliver to specific locations, particularly in areas with informal addresses.”
In India, addresses as practice are slotted under pin codes, which are associated with delivery post offices. These cover very broad areas with the chances of street names being duplicated or incorrect. This makes it difficult for customers to specify precisely where a delivery needs to be made, and for delivery drivers to find exactly where they need to go. These are issues what3words has been designed to solve.
what3words location technology divides the world into a grid of 3m x 3m squares and gives each square a unique combination of three words: a what3words address.
The technology is also available offline in 54 languages, including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi and Odia.
Blue Dart customers can find their unique what3words address via the free what3words app – available for iOS and Android – or the online mapat what3words.com. They can then save their what3words address in the My Blue Dart App, website or OTM, under the address section.