Bikano, a popular brand for snacks and packaged food in India has introduced a new flavor of bhujia called “Magic Bhujia” in order to expand the range of its products and cater to the growing demand of its customers.
According to the company, the new “Magic Bhujia” flavor will feature a distinctive blend of spices and will be available in 18g, 38g, and 200g pack sizes, priced at Rs 5, Rs 10, and Rs 59 respectively.
The snack industry in India is experiencing rapid expansion, with the salty snacks market valued at 47,000 crore, according to agency reports. It is anticipated that the market will exhibit a growth rate (CAGR) of 10 per cent from 2023-2028. Taking advantage of this growing trend, Bikano aims to achieve a 20 per cent growth in the Bhujia category after the launch of its new “Magic Bhujia” flavor, the press note stated.
“Bhujia is a trendy snack in India due to its crispy, crunchy, and delicious texture, making it a favourite among customers. For Indians, bhujia is not just a snack but a food mood and a top contender in the Indian namkeen category. Bikano understands and values the love for bhujias, which is why we have introduced a new and unique flavour to meet the changing demands of customers and provide them with a unique taste experience. This new product launch represents Bikano’s commitment to innovation, even in a seemingly basic product like bhujia” said Manish Aggarwal, Director, Bikano, Bikanervala Foods.
Bikano is primarily focusing on the North Indian market by introducing its new product, specifically targeting individuals between the ages of 15 and 35 years.
“Bikano aims to establish a new category within the salty snacks industry with the launch of “Magic Bhujia.” The company is confident that this new product will be well-received by consumers and will be a significant step towards achieving its goal of becoming a leader in the salty snacks business. After the successful domestic launch of “Magic Bhujia,” Bikano plans to expand internationally with this product. The company intends to utilize all available marketing channels, including ATL, BTL, and digital platforms, to ensure its seamless presence and capture a significant market share,” said Kush Aggarwal, HOD Marketing, Bikano.