Aurko Bhattacharya​’s Fintech Startup ‘ePayLater’: Empowering Indian Retailers
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Aurko Bhattacharya​’s Fintech Startup ‘ePayLater’: Empowering Indian Retailers

Aurko Bhattacharya​, Co-founder, ePayLater​, was recognised in BW Businessworld’s prestigious list of ‘BW Retail World 40 under 40’.

ePayLater, a fintech startup that was founded in 2015 it started with a Seed Round of USD 2 million in 2016 and began offering B2C credit services, followed by B2R.

Today, ePayLater has gone live with IRCTC and many other leading e-merchants. In 2018, ePayLater launched India’s first digital credit card, a major milestone in the company’s journey.

In 2019, ePayLater won the Most Innovative FinTech award from the Ministry of IT, Gov. of India, which further solidified its position as a leading player in the industry.

Prior to founding ePayLater, Bhattacharya worked as chief manager structuring & trading at ICICI for more than five years and as vice president at Barclays for four years. This experience provided him with a deep understanding of the financial industry, which has proven invaluable in his current role.

ePayLater’s main goal is to create a means for retailers to attain credit easily, thereby enabling them to free up working capital and ensure they can always adequately stock their shop.

This is accomplished through the ePayLater app, which allows users to register and attain credit within five minutes. Additionally, this creates formal credit where they can get loans from banks in the future. This is an important step towards promoting financial literacy, which is an integral part of the ePayLater vision.

The startup is growing exponentially and has raised USD 10 million in funding in 2021. Its aim is to highlight the importance of retailers and how empowering them is crucial, as they provide the daily essentials that people need.

This not only benefits the retailers but also helps in the growth of the economy as a whole. ePayLater’s innovative solutions are transforming the way credit is accessed and used in India, and its future looks incredibly bright.

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