The gifting brand Archies on Wednesday unveiled its charming brand mascot, AMA.
AMA emerges as an endearing animated character embodying the core values of the Archies brand. Encompassing leadership, friendship, joy, loyalty, and self-expression – pillars Archies has championed for over four decades – AMA evokes nostalgia and excitement. Serving as a powerful catalyst, AMA boosts brand awareness, fosters customer engagement, and contributes to Archies’ continued success. This mascot forges emotional connections, rekindling shared memories and nurturing brand loyalty.
Archies also embrace the kid category with a diverse range of back-to-school essentials and AMA specific merchandise from 15 October 2023 that will cater to GenZs and Juveniles.
“In an era where emotional connections and immersive experiences drive consumer choices, the unveiling of our brand mascot, AMA, is a defining moment,” affirms Varun Moolchandani, Archies’ Executive Director.
“AMA’s appeal and relatability are poised to deepen connections with GenZs & Juveniles. Expanding into this category through their Ama Merchandising empowers us to create cherished memories and meaningful associations. This encapsulates our commitment to preserving nostalgia while crafting new moments of delight. The category expansion aligns with Archies’ legacy of celebrating relationships and spreading happiness. AMA bridges generations, evoking resonant emotions. As we venture into this category, we anticipate the laughter, joy, imagination, and sheer delight that AMA will bring to children, GenZ and families. Our dedication to nurturing connections remains unwavering, and we eagerly anticipate the smiles and stories that will unfold as Archies continues to be part of life’s special moments,” he added.
