Amazon India introduces its first-ever free self-serve product customisation feature, ‘Customize Your Product’ and is now available across a wide selection of more than 10,000 plus products from 76 different categories.
This feature offers an intuitive customisation experience that provides visual design tools to customers to personalise products, along with an interactive product preview option to view the final customised product in real-time.
The feature enables customers to personalise a wide range of products including window blinds, blankets, home decor, wall art, signage, furniture, engraved pen, necklace, water bottle, mugs, apparel, jewelry organizer, golf clubs, phone covers, notebooks and many more as per their creative requirements.
Manish Tiwary, Vice President and Country Manager, Consumer Business, Amazon India said, “As a customer-obsessed marketplace, our endeavor has been to enrich the customer shopping experience through incorporating various innovations. For customers looking to create memorable products (gifts) or tailor a product to fit their needs, our sellers now offer a customization feature within Amazon on more than 10 thousand products. Fueled by the hyper trend of personalized products, we at Amazon India strive to widen the product selection soon”.
Customers can identify custom products using the “Personalise it” badge on search results and the ‘Customize now’ button on product pages.
