Amazon India has reduced the referral fee for sellers by half to encourage new sellers to use e-commerce, according to a press statement issued on Tuesday.
Sellers pay a referral fee to Amazon in exchange for enabling sales on the online marketplace.
“As the new year begins, we are thrilled to announce a 50 per cent referral fee waiver for ‘new to e-commerce’ businesses on Amazon.in. We believe that with the right support, small businesses can grow,” commented Amit Nanda, director, selling partner services, Amazon India.
Nanda stated that the news is in keeping with the company’s goal of digitising 10 million Indian small enterprises by 2025.
The waiver will be valid for 60 days for new merchants who join on the marketplace between 15 January and 14 April 2023.
According to the corporation, this programme would assist ‘New-to-e-commerce’ enterprises in establishing a footing in the competitive e-commerce sector by lowering their initial expenditures and increasing their business.
Amazon India claims to have over 1.2 million registered vendors on its marketplace.