Amazon Fashion Launches India’s First ‘Next Gen Store’ With 1M+ Wide Selection For GenZ Shoppers
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Amazon Fashion Launches India’s First ‘Next Gen Store’ With 1M+ Wide Selection For GenZ Shoppers

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The first generation of ‘digital natives’ with over 470M population in India.

Amazon Fashion announced the launch of ‘Next Gen Store’, designed to cater to and empower the unique fashion needs of Gen Z shoppers. The roll-out of this first-of-its-kind storefront on is aimed to fill the current market gap and address specific needs of Gen Z, which seeks to experiment with fashion, and has varied requirements in styles, size, brands and fitting.

The store is designed for easy navigation and layout aesthetics that will make shopping an exciting experience for Gen Z customers. The store also offers a mix of fast fashion, sustainable fashion, and affordable styles, ensuring a holistic shopping experience at a single online destination on Amazon Fashion.

The Next Gen Store’ is carefully curated to meet the everchanging demands of Gen Z, along with a selection of trending products including vibrant prints, monochromes, neon’s, cottons, linens, colour-pop footwear, baguette bags, layering, oversized fits, etc.

In addition, the Next Gen Store’ offers accessories, smartwatches, sneakers, sports shoes, and high boots to complement the clothing collection. Some of the brands include Levi’s, Souled store, MARS, Lacoste, Crocs, Timex, MyGlamm, ONLY, Vero Moda, Tommy Hilfiger, Jack and Jones, AND, Fastrack, Fossil, Puma, Adidas, L’oreal and many more.

Saurabh Srivastava, Director and Head, Amazon Fashion India on the launch said, “Born in the mid-90s and early 2000s, these young and futuristic neurotransmitters are taking over as the powerful youth force. Gen-Z’s radiate the mantra of fashion boldness and mettle, they perceive technology as a means to information and empowerment. As shoppers, they want ‘everywhere commerce’, convenience at the click of a button and to address this need we launched a one-stop-online-storefront dedicated to Gen-Z ‘Next Gen Store’, first-of-its-kind in India. This unique storefront features over 200+ Gen Z loved brands and aims to cater to all their wardrobe needs, that scream individuality, self-expression and self-love.”

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