Aditya Birla Fashion And Retail’s “Planet Fashion” Gets Trendy With New Retail Identity In Dibrugarh, Assam

Aditya Birla Fashion And Retail’s “Planet Fashion” Gets Trendy With New Retail Identity In Dibrugarh, Assam

Planet Fashion, part of Aditya Birla Fashion and Retail (ABFRL), unveiled its new retail identity at its 2374 Sq Ft. store located on Mancotta Road in Dibrugarh, Assam. The brand has 175+ stores across India and offers the latest international fashion selections at affordable prices.

Planet Fashion’s new brand identity is complemented by product and packaging innovation to attract new-age consumers across categories by improving their customer experience. The distinct brand identity makes the brand easily recognisable and unique.

The flagship store located at Mancotta Road in Dibrugarh, Assam offers an immersive shopping experience and is an extension of the brand’s most recent retail identity. The store houses an extensive product portfolio at different levels, with casuals, denims, and seasonal clothing on the ground floor; formal shirts, trousers, and wedding lounge offering suits, blazers and accessories on the first floor.

Ms Farida Kaliyadan, COO, of Louis Philippe and Planet Fashion, said, “We are pleased to delight our customers with the new retail identity experience launched at Dibrugarh, Assam. Through this store launch, we aim to reinforce the new retail identity for Planet Fashion across markets. As we expand strategically, we are focused on delivering value to our customers through superior craftsmanship, extensive product portfolio and an unparalleled retail experience.”

Planet Fashion’s new retail identity has a new logo, in white, grey and copper colours, giving the store a modern yet sophisticated shopping experience. Fixtures are designed to display a wide range of lifestyle looks, and the abstract mannequin is displayed to effortlessly illustrate brand stories and images.

Planet Fashion has 175 stores across 155 cities in India and offers premium brands under one roof, such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter and Octave.

Planet Fashion an initiative of Madura Fashion and Lifestyle, a division of Aditya Birla Fashion and Lifestyle is India’s largest and fastest-growing branded apparel company and a premium lifestyle player in the retail sector.

After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.

The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women.

Madura Fashion and Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Reebok, American Eagle and Simon Carter — that personify style, attitude, luxury, and comfort.

Planet Fashion has two distinct customers, one wedding customer (buys for the occasion) and other regular customers who buy for wardrobe (casual driven). The vision is wanting this to meet, the brand wants to serve all that a man can desire for their wardrobe.

Net takes away for the consumer is, the widest collection and a bouquet of the best, as we curate the best from each of the brands and present it to our customers.

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 8,136 cr. spanning a retail space of 9.2 million sq. ft. (as on March 31, 2022), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.






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