Consumers across India are bullish, excited and more eager than ever to shop online during this festive season, as per a study conducted by Nielsen Media India, on behalf of Amazon India. 81 per cent indicated strong sentiment and intent; 78 per cent trust online shopping and 1 in 2 intend to increase online spending, compared to the last festive period. Consumers expect a wide selection, unmatched value with competitive pricing, plus convenience of easy returns and exchange, which is driving the core online shopping experience.
The study also revealed that for 68 per cent of consumers, Amazon.in is their go-to & convenient online shopping destination, with almost half identifying Amazon.in as the most trusted and loved online brand for festive shopping; 75 per cent of consumers find the widest range and selection of products and brands on Amazon.in.
Commenting on this, Manish Tiwary, Country Manager India Consumer Business, Amazon India said, “The Festive period is the favourite time for consumers and sellers across India. We are inspired to learn that consumers this year are excited and willing to spend and shop more online. We are humbled to know that consumers across India find Amazon.in to be the most trusted, preferred and loved online shopping destination. As a marketplace, we are excited for our sellers and customers, and confident that the ‘Amazon Great India Festival 2023’ will offer a seamless shopping experience, incredible value, the widest selection of domestic & international brands and products, and unmatched convenience for consumers across India.”
Indian Consumers Bullish about Online Festive Shopping
The study shares that 87 per cent of consumers in metros and 86 per cent across tier-2 cities (population 10-40 Lakh) prefer to shop online this festive period. Over 77 per cent of consumers affirmed that online festive shopping events enhance the convenience of their online shopping experience with options like faster delivery. More than 70 per cent of consumers wait for online festive shopping events to purchase electronic items – attractive offers (76 per cent) and new brand launches (75 per cent) are core drivers. Over 75 per cent of consumers are excited with attractive bank offers and No-Cost EMIs for making their purchase more convenient and rewarding.
From Gadgets to Large Appliances, everything on India’s Shopping List on Amazon.in
Amazon.in is the most preferred online brand for consumers to shop this festive season across Large Appliances (51 per cent), Mobiles/Smartphones (44 per cent), Consumer Electronics (43 per cent).
3 in 4 consumers wait for online festive shopping events to purchase large appliances as these events give them access to new brands and product launches across products such as refrigerators, washing machines, geysers, and air conditioners. An intriguing insight into consumer behavior reveals that 76 per cent of consumers wait for online festive shopping events to purchase smartphones; ~60 per cent are interested in Rs 10,000 -20,000 price range, while 2 in 3 consumers seek 5G features.
Amazon.in is the most preferred online shopping brand for consumers across Apparel, Footwear & Fashion Accessories (38 per cent) and Beauty (35 per cent) this festive season.
80 per cent consumers affirmed that online festive shopping events provide access to trendy brands for apparel, footwear, and various fashion accessories with nearly 64 per cent sharing their intent to purchase across these categories this festive season; Gen-Z takes the lead (69 per cent) in their preference for apparel, footwear and fashion accessories.
In addition, 77 per cent of consumers shared that these online shopping events offer convenient features such as virtual try-on (VTO), sizing charts, and “shop the look” prompts, enhancing the shopping experience and reducing chances of error while buying. 76 per cent of Indian consumers purchase luxury and authentic beauty brands during online festive shopping events. An impressive 74 per cent affirmed their confidence in online festive-led shopping events to deliver genuine and original beauty products.
41 per cent of consumers embrace Amazon.in for all their Grocery needs, making it their most preferred brand to shop online this festive period.
An impressive 75 per cent of consumers believe in the convenience of online shopping events to offer the finest quality grocery and everyday essential products. In addition, 76 per cent appreciate that these online festive shopping events provide convenient delivery slots, effectively saving time, which they can spend celebrating with friends and family.
Smarter Way To Pay
Digital payment methods are on the rise, with 42 per cent of consumers choosing UPI for online festive shopping. In addition, 57 per cent indicated that their favoured digital payment method for earning rewards and cashback is UPI, especially during the festive season.