In today’s landscape, there’s a perception that ecommerce is on the rise, but the facts tell a different story. Bricks and mortars still remain a very important part of the electronics market, said Sanjeev Mehtani, Chief Sales Officer, Acer India in an exclusive conversation with BW Retail World.
“Reports indicate that 54 per cent of consumers prefer physical stores, with only 21 per cent opting for mobile purchases and a smaller percentage through laptops,” he said.
He added, “When we talk about PCs, 70 – 72 per cent of transactions still occur in brick-and-mortar stores.”
Acer India currently has 160 exclusive stores and plans to increase this number to 250 by 2024 and a significant portion of this expansion will be in Tier 2 and Tier 3 cities.
The company plans to open dedicated gaming stores in Coimbatore, Lucknow, and Kanpur. This concert would be a replica of Acer’s dedicated gaming store in Kerala.
According to Mehtani, the company’s focus is on southern towns like Coimbatore, known for its substantial spending power.
“The goal is to expand this format because gaming isn’t just for dedicated gamers anymore. Today, gaming machines serve various needs, making the experience of using them crucial. So, we’re keen on making this gaming experience accessible to a wider audience,” he added.
In terms of revenue targets, the company aims for a 10-12 per cent revenue growth in 2024.