150% Spike In Sales For Online D2C Products During V-Day, As Per Instamojo’s #D2CTechLove Report
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150% Spike In Sales For Online D2C Products During V-Day, As Per Instamojo’s #D2CTechLove Report

Valentine’s Day is proving to be a growth driver for D2C companies with an increasing number of people flocking to D2C brands to buy gifts for their loved ones. On this note, Instamojo, the #D2CTech brand from India launched its #D2CTechLove Report to enable D2C brands to unravel and demystify the consumption potential around Valentine’s Day and thereby expand their reach.

Commenting on the launch of this signature report, Sampad Swain, Co-founder & CEO, Instamojo said, “With increasing consumer trust in the internet and the growing entrepreneurial spirit of India, the online D2C space is fast evolving and is gradually poised to redefine the Indian ecommerce industry. What’s more intriguing is how micro business owners in the D2C space are driving and optimizing the power of the internet to sell innovative and niche products while abundantly leveraging topical days such as Valentine’s day. As a brand that is committed to bringing entrepreneurial passion to life, we felt this was an opportune moment to launch this report to enable these businesses access significant insights into consumer trends and gear up better in terms of future readiness. One of the most telling consumer insights from the report is how Valentine’s Day has been largely an urban phenomenon with a major proportion of the sales limited to Tier I and Tier II cities while smaller towns are yet to catch up. ”

This report is an analysis of all sales and demand being created by D2C brands who use Instamojo to create their websites. Some of the key insights are as follows:

Big city love, 80 per cent of consumer demand around Valentine’s day came in from Tier-I and Tier-II cities

– Tier-I cities have the highest demand for D2C products during Valentine’s day, contributing to 45 per cent of the total demand in 2022. However, demand seems to be falling from Tier-I cities, recording a drop of 6 per cent since 2021

– Tier-2 cities have the second highest demand for D2C products during valentine’s day, contributing to 35 per cent of the total demand in 2022. Tier-2 cities seem to be slowly replacing Tier-1 cities recording a growth of 13 per cent in demand since 2021

– Total sales during valentine’s day seems to be increasing, with the sales volumes increasing by 150 per cent since 2021

Love is timeless, 68 per cent of the total demand for D2C products received a week before and after Valentine’s day

– Love is timeless, but sales might not be. While the demand for products was the highest a week before Valentine’s week, conversion of this demand to sales was the lowest with more than 2 per cent of the consumers dropping off

– Demand to sale conversion was the highest on the week of valentine’s day and the week after. This is largely because people who finalize a product a week before valentine’s day actually buy the product on the week of valentine’s or after.

Breaking the Monday blues, 23 per cent of all sales during the Valentine’s week happened during Mondays

– Beauty and Personal Care had the highest sales on Wednesday and Thursday contributing a total of 41 per cent to the overall sales in this category.

– Only 5 per cent of customers chose to travel on Monday and Wednesday, in contrast to Fridays, which were preferred by 26 per cent of customers. About 29 per cent of the customers bought Gifts and Flowers on Tuesdays. On Thursdays, more than 40 per cent of customers adopted Pets and Animals.

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