1 Hair Stop, an Indian hair extension brand is expected to launch a haircare range by December this year, specifically designed for their extensions, Raina Grover, Co-founder of the company said in an exclusive conversation with BW Retail World.
“A lot of people do ask us what shampoo and conditioner they should use for the hair extensions. So it makes sense for us to come up with our own hair care range, “she said.
According to Grover, the company is checking out some samples from Itlay and Poland, “We are just trying on different products which suits the indian hair,” she said.
The company is also set to launch an “Experiential Center” in Hyderabad in mid-October, aimed at expanding their product range to include semi-permanent extensions.
“Initially, we primarily operated online and that’s where most of our business came from. But since it is a product that requires a lot of people to come down and put the extensions on to see if it matches their head and since they’re not very aware of it it’s not as easy as it sounds,” the co-founder explained.
The company’s goal is to be the go-to place in India where people can come in, try out extensions, and get everything they need for their hair, whether it’s toppers, extensions, or semi-permanent solutions.
In terms of finance, the brand generated a Rs 27 crore revenue during the last financial year, the co-founder revealed, “We are hoping for a 30 per cent growth in the upcoming fiscal year, which would put us in the range of Rs 32 to 35 crore.”
The company’s 75 per cent of revenue comes from India, 10 per cent from the US and 15 per cent from the rest of the world, with the top markets being the UK, Canada, Australia, UAE, and Singapore, among others.
According to Grover, their hero product, the “Invisible Cover Up Patch,” has been a game-changer, selling 15,000 units last year.