Samsung India on Wednesday inaugurated its largest Premium Experience Store in Telangana at the Inorbit Mall in Hyderabad.
The new store highlights Samsung’s entire product ecosystem through exciting zones around Samsung’s connected ecosystem SmartThings, smartphones, laptops, audio, gaming and lifestyle televisions. The store also has a Bespoke DIY Customisation Zone where consumers can personalize their smartphones, tabs and covers with accessories, including ones with local Hyderabad flavour, the company said in a press release.
According to the company that it will host a variety of Galaxy workshops under ‘Learn @ Samsung’ for tech-savvy consumers of the tech hub of India, especially Gen Z and millennials. This will include workshops around consumer passion points such as digital art, doodling, photography, videography, fitness, cooking, coding, music as well as events around the culture and ethos of the city.
“We are excited to bring the next-gen Premium Experience Store to our consumers in Hyderabad. Our aim is to connect the diverse local community with the best of Samsung technology. We have tailored unique experiences through zones such as Samsung SmartThings, Gaming and Bespoke DIY Customisation, designed especially for Gen Z consumers,” said Sumit Walia, Senior Director, Samsung India.
“Moreover, to engage our young consumers through their passion points, we will also host ‘Learn @ Samsung’ workshops. These workshops will focus on varied consumer interests such as digital art, doodling, photography, videography, fitness, cooking, coding and music, among others,” he added.