RattanIndia Enterprises Launches Its D2C Athleisure Wear Brand PUMP’D
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RattanIndia Enterprises Launches Its D2C Athleisure Wear Brand PUMP’D

RattanIndia Enterprises launched its newest direct-to-consumer (D2C) athleisure wear Brand PUMP’D by its 100 per cent wholly owned subsidiary Neobrands, according to its regulatory filing. 

“PUMP’D is a high-performance athleisure line designed for fitness enthusiasts who want to feel good while looking good,” the company said.

It features a range of functional and comfortable men’s and women’s activewear, including tank-tops, T-shirts, leggings, capris, tracks, and joggers, that are perfect for workouts, running errands, or just lounging at home, it added. 

“The collection is a cutting-edge fusion of classic and contemporary styles, featuring a bold and vibrant colour palette inspired by the latest fashion trends,” the company said.

According to the company, the designs are minimalistic yet practical, featuring leggings with pockets and tracks with draw-stringed waistbands for added support.. 

Anjali Rattan, Business Chairperson, RattanIndia Enterprises “Our products are designed to keep you comfortable while you work out, and our quality standards are unmatched. With PUMP’D, we are committed to providing our customers with a collection that combines performance with style.” 

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