Wonderchef Partners With 3ST For Faster Appliance Repair & Expansion
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Wonderchef Partners With 3ST For Faster Appliance Repair & Expansion

Wonderchef, a leading kitchenware and appliance brand in India, has partnered with 3S Touch Service Solutions (3ST) to provide a comprehensive range of high-quality appliances and faster repair and maintenance services to its customers, Ravi Saxena told BW Retail World in an exclusive interview.

The partnership aims to expand the company’s network and strengthen its presence in major cities and rural parts of India. The company plans to onboard 45 service partners by March 2nd week and 100 partners by April 1st week, he said.

“We are strengthening our presence of good walk-in centres in major cities and expanding onsite home service coverage in the rural parts of India, and every week we are expanding our network,” he added.

He believes that this partnership will create a win-win situation for both the companies and its customers.

The company expects sales of Rs 725 crore in FY24 as a result of retail market expansion and increased e-commerce penetration.

Wonderchef has a presence in about 14 countries and expects exports to account for 7 per cent of its revenue this fiscal year. In November 2021, it raised Rs 150 crore led by Sixth Sense Ventures, the Godrej family office, and others, and it still has enough funds to support its expansion plans.

The company plans to invest around Rs 100 crore in expanding its teams and ramping up marketing efforts to aid the expansion plans over the next two years. 

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