Truly Desi Expands To Mumbai, Eyes Growth In A2 Dairy Segment
Brands Food News

Truly Desi Expands To Mumbai, Eyes Growth In A2 Dairy Segment

Truly Desi, an A2 dairy and grocery startup has announced its expansion in Mumbai. Truly Desi’s product range in Mumbai will include Gir Cow A2 Milk, Gir Cow Cultured Ghee, A2 Paneer, and A2 Kulhad Dahi as of now. The Pune-based company offers a large variety of desi dairy products, certified organic groceries, fruits, and vegetables.

“Consumption of adulterated milk and milk products led to my daughter’s illness a few years back, and that’s when Truly Desi was born to provide pure A2 products that families can trust. With the wonderful response we have received in Pune in the past four years, we are encouraged to start our operations in Mumbai,” said Rupali Kakade, co-founder, Truly Desi’s.

According to the company, to manage their operations in Mumbai, Truly Desi has set up an in-house logistics and delivery team that will handle the operations from farm to doorstep delivery of all products. 

“The awareness towards A2 milk and organic food is increasing constantly which has led people to take a step towards better food choices which aligns with our brand’s vision and mission.”, Kakde added. 

Truly Desi will be expanding its services through online as well as offline stores. In terms of offline stores, all Nature’s Basket stores across Mumbai will carry Truly Desi’s products. The brand also plans to onboard its products at all the premium retail stores in Mumbai.

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