Adding another brand to its portfolio, Trent launched Samoh which is its premium occasion wear brand. The debut store was launched in a Tier II city, reaching out to aspirational India.
India’s Tier II cities are now waking up to the luxuries of metro cities and how
Tata’s Apparel division, Trent opened the debut store of its elevated occasion wear brand Samoh in Lucknow on Sunday. The brand, according to the company, offers modern and contemporary occasion wear for the Indian consumers who “appreciate luxurious and modern take on cherished designs and motifs from the Indian hinterland”
Announcing the brand and the debut store’s opening, Noel Tata, Chairman of Trent said, “We are thrilled to announce the launch of Trent’s premium occasion wear concept Samoh. Samoh’s range draws inspiration from traditional roots and blends it seamlessly with modern aesthetics. Samoh will undoubtedly provide a compelling touch of luxury and sophistication to our customers, while they shop for their special moments in life”.
Spread across 1800 sq feet, Samoh’s first store is located in the heart of Lucknow, Hazratganj. The brand exclusively focuses on elegant, expressive, modern silhouettes and a new approach to wardrobe that emphasises versatility.
What makes this store even more eye-catching is the fact that the company decided to open the debut store in a Tier II city rather than opting for metros like Delhi, Mumbai or Bengaluru. An industry insider commented, “Tatas realise that the Indian middle class now has an increased spending capacity and it doesn’t mind going that extra mile to spend on good things in life. By opening their new store first in Lucknow, they are trying to spread the message that the company caters to every aspirational Indian.”
According to the company, Trent plans to expand Samoh to other parts of India by year-end, where customers can experience Samoh’s luxe and Indian spirit firsthand. With its premium fabrics, intricate designs, and attention to detail, it is set to become the go-to brand for customers looking for occasion wear that is both stylish and timeless. Samoh brings a modern twist to traditional Indian attire with the brand’s contemporary approach to design.
Established in 1998 and part of the Tata group, Trent is headquartered in Mumbai but has PAN India operations.