Reliance Retail on Wednesday launches Tira, an online beauty platform, according to media reports.
The beauty ecommerce space is rapidly growing and tapping the market, there are players such as Nykaa, Tata CLiQ Palette, Sephora, SS Beauty by Shopper’s Stop and more.
The reports further reveal that Tira, which Reliance intends to scale up with a vast collection of mass, premium and luxury labels is also pursuing an omnichannel retail strategy.
