Philips has launched its latest innovation, the men’s Air Styler BHA301/10. This hairstyling device is designed for men featuring care setting, flexible cool and heat settings making it effortless for the Do-It-Yourself generation to achieve a salon-like results from the comfort of their own home, the company said in an official statement
“With the new Air Styler, Philips offers a unique solution in the market, leveraging its strong reputation in the men’s grooming segment to deliver innovative and high-performance products. The new product is designed specifically to cater to the unique hairstyling needs of men. It features a 2-in-1 solution that allows for easy hair drying and styling all at once, also adding volume to the hair,” it stated.
Deepali Agarwal, Head, Personal Health, Philips Indian Subcontinent said, “At Philips, consumers are at the forefront of innovation, and we strive to provide technology that cares. The BHA301/10 Air Styler is the result of Philips’ commitment to providing innovative and high-performance men’s grooming solutions. As India’s first Air Styler for men, it is designed to cater to their unique hairstyling needs. With its powerful airflow and precise styling options, we’re excited to bring this groundbreaking product to market and empower men to achieve salon-like results at home with a lot of ease.”
According to the brand, the cool air setting in the Air Styler uses low heat to gently dry the hair, preventing any further damage or dryness. The product is beneficial for those with fine, dry, or damaged hair, providing an added layer of care.