Myntra Launches Exclusive adidas By Stella McCartney Collection In India
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Myntra Launches Exclusive adidas By Stella McCartney Collection In India

Myntra, the ecommerce platform launches adidas by Stella McCartney collection, following the upcoming  Myntra’s marquee fashion festival, ‘EORS-18’

According to the platform, the collection is a one-of-a-kind collaboration bringing together the best in the world of fashion and sportswear and this highly coveted ultra-premium line of high-performance sportswear is set to add to Myntra’s comprehensive portfolio in the luxe category. 

“Myntra will be the first platform to host the adidas by Stella McCartney collection in India, outside the global sporting behemoth’s own ecosystem,” the platform said in a statement.

The collection includes 60+ options, which truly reflect Stella McCartney’s style influence and adidas’ sustainability mission, it added.

Sharon Pais, Chief Business Officer, Myntra, said, “Shoppers will witness the collection being available outside Aadidas’ channels for the first time in India, making this launch even more special. The collection is a perfect blend of distinct style and performance, catering to the needs of women who seek high-quality activewear for their fitness regimes.”

The platform is confident that its consumers will be thrilled  to experience the collection’s premium quality and unmatched design aesthetics, Pais added.

Neelendra Singh, GM adidas India said, “Myntra is a strategic partner for us and we believe, through Myntra, we will be able to not only reach more consumers but also offer the right environment and shopping experience that our consumers deserve.”

The pioneering sporting icon, adidas and celebrated English fashion designer, Stella McCartney have been in collaboration since 2005, and have co-created multiple versions of the much-loved performance wear. 

Stella McCartney is also the daughter of the legendary singer-songwriter, Paul McCartney, who was part of the iconic music group The Beatles. Apart from shoes, adidas by Stella McCartney offers apparel for women across a wide array of sports and disciplines including running, training, yoga, and swimming, while being manufactured using sustainable materials like recycled polyester in tandem with adidas’ cutting-edge technology.

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