Following its successful launch in the Bangladesh market in 2021, Marico introduced Red King Cooling Oil with Power Tube to the Indian market, earlier this year. With this launch, the company has forayed into the 1000 crore cooling oil category in India.
According to the company, Red King Cooling Hair Oil strengthens Marico’s play in the value-added hair oil category. The formulation has been developed with a potent combination of 10 ayurvedic ingredients.
Somasree Bose Awasthi, Chief Marketing Officer, Marico said, “IMarico’s Red King with its unique formulation and first-of-its-kind Power Tube with cooling crystals is an offering to help the consumer cope with that. Just 2 minutes of massage everyday with Red King will help them relax, refresh and recharge and have a good night’s sleep. We have seen the product deliver on the promise in our international market and we have adapted it for the Indian market to provide the best results.”
Dr. Shilpa Vora, Chief Research & Development Officer, Marico, highlights, “The formulation is the result of extensive research and testing, firmly establishing its exceptional ability to deliver cooling and relaxation benefits. Notably, Red King sets itself apart by being non-sticky and easy to wash post-usage. These attributes further enhance the product’s overall appeal and user experience.”