Lee and Wrangler, both American denim and casual lifestyle apparel brand, has seen over 130 per cent year-on-year (YoY) growth for the financial year (FY) 2023 in India, said Nitin Chhabra, Chief Executive Officer (CEO) of ace turtle in an exclusive interview with BW Retail World.
ace turtle, India’s tech-native retail company and is vertically integrated from design, local manufacturing and marketing to reach consumers directly.
In 2021, ace turtle acquired the exclusive long-term licensing rights for Lee and Wrangler in India and select South Asian markets.
“Since, the launch of Lee and Wrangler for more than 25 years in India, the sales of these brands have reported the highest ever in FY23 in the country,” Chhabra highlighted.
According to the ace turtle CEO, 50 per cent of sales of Lee and Wrangler comes from online channels like webstores lee.in & wrangler.in and online marketplaces such as Flipkart, Myntra, Ajio, Nykaa, Tata Cliq.
“The remaining 50 per cent comes from offline channels including retail stores, departmental stores such as Shoppers Stop, Pantaloons etc.,” he added.
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The company aims to grow the sale of these brands by 100 per cent in FY24.
Lee and Wrangler currently have 31 and 46 stores across India and this fiscal year the company will be opening 50 and 40 more stores of these brands respectively.
According to ace turtle, the top three cities contributing to sales online of these brands are Bangalore, Hyderabad and Delhi/NCR.
However, Bengaluru, Hyderabad and Jodhpur are among to top three cities that are contributing to the offline sales of Lee and Wrangler offline sales contribution comes from Hyderabad, Patna and Jaipur as the top cities.
ace turtle has exclusive licensee of Lee, Wrangler, Dockers, Toys”R”Us and Babies”R”Us and for India and other South Asian markets.
