ace turtle, India’s technology-driven retail company on Wednesday announced the launch of California casual lifestyle apparel brand Dockers in the country.
“Introduced in 1986, the Dockers brand sparked a revolution in the way millions of men dressed around the world, shifting from the standard issue suit to a more casual look. More than 30 years later, Dockers embodies California style, bringing a full range of casual, versatile styles for men and women,” ace turtle said.
The Chief Executive Officer (CEO) Nitin Chhabra of ace turtle said, “We are excited to announce our long-term partnership with Dockers in India, Bangladesh and Sri Lanka.”
“Our tech-enabled pan-India reach, data-driven approach, deep consumer understanding and investment into the brand will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market,” Chhabra added.
Sharing the brand’s perspective, Natalie MacLennan, CEO, Dockers Chief Executive Officer said, “We’re thrilled to expand into new markets and increase our store presence and digital reach across the globe, specifically in Asia. Through our partnership with the ace turtle, we’re eager to launch the Dockers brand in India and leverage ace turtle’s omnichannel technology expertise to further penetrate the market.”
Also, ace turtle is the exclusive licensee of iconic global brands Lee, Wrangler, Toys“R”Us, Babies“R”Us and Dockers for India and other South Asian markets.
