Bikano has launched a range of frozen products in the international market, aiming for a 40 per cent YoY growth from the export market. With this move, Bikano seeks to tap opportunities in the international market and has high hopes of touching 200 crores in terms of sales in FY23-24.
“The demand for Bikano products has been rising steadily over the years in the international market where not only Indians but local citizens have also started consuming their products. With this well-thought-out move, the FMCG major expects to grow its business by as much as 25 percent from the international market,” according to an official statement.
“Bikano is taking another stride towards participating in every food occasion by venturing into the international frozen food segment. With the increasing popularity of frozen snacks and meals worldwide, we recognize the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300gms and 400gms, comprising a wide range of savory snacks, sweets, and frozen items,” said Manish Aggarwal, Director, Bikano, Bikanervala Foods.
“To ensure that our frozen products adhere to international quality and safety standards, we have implemented a series of measures. These include obtaining relevant certifications, conducting multiple quality checks, utilizing X-ray technology to identify and remove any foreign elements, and implementing standardized Standard Operating Procedures (SOPs), he added.
Bikano has set its sights on targeting various countries worldwide, including the United States, Canada, Australia, New Zealand, and the Middle East, with its range of frozen products. By expanding its reach to these regions, Bikano aims to cater to the diverse palates and preferences of consumers globally, as per the official statement.
In addition to its international market expansion, Bikano is actively embracing a paperless working culture as part of its commitment to reduce carbon footprint. The company recognizes the importance of environmental sustainability and is dedicated to minimizing the use of paper in its operations. Through digitalisation and the adoption of eco-friendly practices, it strives to contribute to a greener and more sustainable future.
